Thanks to an outpouring of support from employees, alumni, and community partners, Niagara College’s Giving Tuesday campaign offered a feast of support for students in need.
The one-day campaign on Dec. 2 raised $22,455 for NC’s Nourishing Minds Fund. This was the fifth year that NC has chosen to support Nourishing Minds for Giving Tuesday. The effort is part of an annual global movement to celebrate generosity after the commercial hustle of Black Friday and Cyber Monday.
Administered by the NC Student Administrative Council (NCSAC), Nourishing Minds offers a lifeline to students in need through emergency digital grocery cards and the popular on-campus Rise and Shine breakfast program, which serves up warm meals on campus every Tuesday, Wednesday, and Thursday morning during the fall and winter terms.
Every dollar donated to Nourishing Minds directly helps put food on the table, provides breakfast, a grocery gift card, or essential hygiene products for students.
“Together, we raised $22,455 for Nourishing Minds on Giving Tuesday. This achievement reflects the incredible generosity and community spirit that continues to grow stronger each year,” said Emily O’Connor, Development Officer.
Support for this year’s Giving Tuesday campaign has pushed cumulative funds raised for Nourishing Minds to over $100,000 since 2020.
“Because of our amazing alumni, donors, and community partners like FirstOntario Credit Union, we have officially raised over $100,000 for Nourishing Minds through Giving Tuesday support,” said O’Connor.
“This is an incredible milestone that will help continue to fight food insecurity on campus by ensuring students have access to the support, warm meals and basic essentials they need to thrive.”
NCSAC President Hish Clifford echoed this sentiment, praising the community’s drive to give students a hand up.
“There is truly nothing more heartwarming than to see so many people come together purely for the support of our students. Not only supporting the students of NC but doing so in a way that helps them when they need it the most,” said Clifford.
“The money raised will help fill empty fridges and will provide breakfast for those who thought they might have to skip it on the way to class. Every dollar will help ensure all NC students go to class fully ready to conquer their dreams.”
NCSAC’s statistics show that between January and November 2025, 209 digital grocery cards (worth over $16,000) were issued, and a whopping 25,000 breakfasts were served up through the Rise and Shine program.
Partnership fuels learning
O’Connor attributed the success of this year’s campaign to the College community, alumni, donors, and community partners like FirstOntario Credit Union.
“FirstOntario’s commitment to supporting the local community aligns deeply with our shared values, and we were thrilled to have their Blue Wave volunteers help at the Rise & Shine breakfast and see the impact their gift has on our campus, firsthand,” said O’Connor. “We are so grateful to FirstOntario Credit Union for their unwavering support and are looking forward to selecting the first recipient of their new endowed award when it is ready for disbursement in 2027.”
In addition to financial support, FirstOntario’s Blue Wave volunteers spent the morning of Dec. 2 serving breakfast to students at the Welland Campus.
“Food insecurity continues to be a growing concern across our communities, and students remain among the most vulnerable. Access to healthy, nutritious food helps fuel learning and success, which is why FirstOntario is proud to contribute $12,500 to Niagara College’s Giving Tuesday campaign,” said Joanne Battaglia, senior vice-president, Marketing, Communications & Community Partnerships. “We believe in coming together to make a difference, and we hope other community-minded organizations will join us in supporting this important initiative.”
Alumni rise to the occasion
NC’s alumni community contributed significant support to the campaign.
“We are deeply grateful to our remarkable alumni who chose to support their alma mater as part of this global movement,” said Jana Boniferro, Director, Alumni Relations. “This cause reflects their own lived experiences, and we are truly moved by their generosity. It is a full circle moment for our alumni donors and a meaningful investment in our students.”
Alumni donor Garry McCall (Manufacturing Engineering Technology, Class of 1988), who supported Nourishing Minds on Giving Tuesday, won two tickets to attend the Final Exam Lunch at Benchmark on Dec. 10 as part of a contest organized by Alumni Relations.
Nourishing Minds Fund
Launched in 2015, NC’s Nourishing Minds Fund supports students through its Emergency Gift Card and Rise and Shine Breakfast programs.
The Emergency Gift Card program supports students experiencing food insecurity who require emergency funding while attending NC.
The Rise and Shine Breakfast program offers a free “grab and go” breakfast every Tuesday, Wednesday, and Thursday at the Welland Campus (in front of The Core) and the Daniel J. Patterson Campus in Niagara-on-the-Lake (outside the NCSAC office), excluding summer months.
Visit yourncsac.ca/nourishingminds for info.
Feed the need
Every dollar donated to the Nourishing Minds Fund directly impacts a student’s life, supporting a warm breakfast, a grocery gift card, or essential hygiene products for students in need.
Donate with a one-time, monthly or annual gift by visiting wcsvpw3web02.niagaracollege.ca/NiagaraDonationForm/.