NC team stands up to university rivals, advances to finals at international business competition
Four Niagara College students had good news to declare when returning from a cross-border business competition.
The NC team of four, fourth-year students in the Honours Bachelor of Business Administration – International Commerce and Global Development program placed second at the recent World Trade Center Buffalo Niagara (WTCBN) International Business Case Competition. NC was the only college to compete in the competition and was one of two teams selected to advance to the finals. In the end, NC scored only two points behind the first-place team, comprised of university students.
The second annual WTCBN competition was held on February 28 at Niagara University in Lewiston, New York. Eight teams on both sides of the border participated in the bi-national program, which included a case presentation, pitching and an awards ceremony, as well as a keynote speaker and a reception.
NC’s team – Christina Jones (St. Catharines), Andrea Lopez (Hamilton), Sasha-Gaye Robinson (Jamaica/St. Catharines) and Mariasole Taiocchi (Italy/St. Catharines) – competed against eight teams from universities and colleges in Canada and the U.S. They were given a real business case for an international corporation and faced the challenge of developing a technology strategy.
The competition served as a class assignment for the NC team. They spent two months preparing for the event with coaching from School of Business and Management faculty members Mark Parker and Navjote Khara, and strong support from associate dean Dawit Eshetu.
“Cross-border trade is significant for Canada and exposing students to the architects and players creates opportunity for students as well as the School of Business,” said Eshetu.
Eshetu noted this was the first time NC has participated in this competition and students benefitted in several ways. They were mentored by faculty and industry partners, developed their employability skills, had an opportunity to network with academics and practitioners in international business, and earned a co-curricular Be World Ready credit through the experience.
Students expressed how they valued being a part of the competition.
“I wasn’t sure what to expect but this competition really forced me to apply the knowledge I have gained from my coursework over the past four years. It also helped me to face my fear of public speaking and helped me feel more comfortable presenting,” noted Jones. “It was a really great experience for us to act as a team of consultants for the international company, and it was an honour to have them take an interest in our ideas for their business.”
Robinson noted that the weekly preparation with coaching from professors Parker and Khara was a great help. “I have developed more confidence in presenting and really got the chance to use all that I have learned at NC in a real life case which was extremely exciting,” she said. “I feel like I have really developed my public speaking which is excellent since I will be apart of the business world.”
She also valued the opportunity to work with her teammates.
“With our different cultures, educational background and real live experiences; we brought forth so many ideas. I am really happy to have them on my team,” said Robinson.
For Taiocci, it was an honour to have been selected by her professors to participate.
“It was a great experience in which I could practice all the international business knowledge that I acquired during my program and research skills that I have acquired while working at Research and Innovation at Niagara College,” she said. “I also think that it was good to have some real-world experience presenting in front of a room full of business professionals and faculty.”
Lopez said that she is very proud of the achievement and was thankful for the learning experience.
“This experience has helped me in furthering my presentation skills and gave me the experience to present in front of real-life clients,” she said. “I feel that the research skills which I have acquired while working at Research and Innovation at NC and the theory learned at school has aided me tremendously during this competition.”
Two external mentors also helped coach and evaluate students leading up to the competition, including Ron Hurst, president, Nitec Energy Services, and David D’Angelo, director of strategy and business development at the Niagara Falls Ryerson Innovation Hub/Spark Niagara.
Top photo: Students Sasha-Gaye Robinson, Andrea Lopez, Mariasole Taiocchi, Christina Jones stand proud as second-place winners at the World Trade Center Buffalo Niagara International Business Case Competition. Supplied photo: World Trade Center Buffalo Niagara